Classification: Exempt – 12-month position
Position Summary:
The Director of Marketing and Brand Strategy is responsible for and oversees the development and execution of a comprehensive outward-facing marketing, branding, and communications strategy that promotes the school's Quaker mission, values, and visibility. A member of the Administrative Leadership Team (ALT), reporting to the Head of School, the Director plays a vital role in advancing a brand that is aligned with our mission, promoting and providing a consistent voice in internal and external communications that support enrollment and retention goals, philanthropic initiatives, and overall visibility of our mission throughout the Triad community.
Essential Functions and Key Responsibilities:
- Develop and execute an integrated marketing and brand strategy aligned with our Quaker values and organizational goals.
- Develops and executes a marketing and communications calendar and collateral in collaboration with the Directors of Admissions and Enrollment, Director of Philanthropy and Community Engagement, the calendar committee, the arts, athletics, and auxiliary programs, and division heads.
- Lead long-term brand positioning, market differentiation, and value proposition initiatives.
- Adjusts and refines strategies based on analysis of digital marketing data, user engagement trends, campaign performance metrics, local competitors, and school surveys.
- Leads and inspires the employee community & ALT to be the school’s Chief Storytellers.
- Oversees and monitors annual marketing planning, budgeting, and performance metrics to ensure ROI.
- Create strategy and content for advertising, social media, email, and web initiatives.
- Collaborates with ALT to develop engaging content for the school’s website, social media, newsletters, and print publications.
- Develops and executes a calendar of print advertising, tracking reach and expense.
- Manages the sourcing of professional, relevant photography for marketing and communications needs.
- Manage agency, vendor, and partner relationships to ensure high-quality and cost-effective deliverables.
- Promote a culture of innovation, creativity, and accountability within the school.
- Performs other duties as assigned by the Head of School.
Tools and Technology
- Tools Used – Computers & laptops, printers, photocopiers, and cameras
- Technology Used – Google platform of School services, including Google Analytics computer-based software and design platforms, web content management systems, the NGFS school management system, and social media platforms
Knowledge and Skills
- Active learning - understanding implications of new information for problem solving and
decision making - Active listening - Giving full attention to what other people are saying, taking time to
understand the points being made - Administrative Management - Knowledge of business and management principles involved in the coordination of people and resources.
- Communicating with Supervisors, Peers, or Subordinates - Providing effective and timely information to supervisors, coworkers, and subordinates by telephone, written form, email, or in person.
- Critical thinking and problem solving - The ability to prioritize, adapt to changing conditions, use logic and reasoning to identify strengths and weaknesses of approaches to problems, alternative solutions, or conclusions; identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Learning strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Monitoring - Assessing the performance of self and others to make improvements or take corrective action.
- Speaking and Writing - Talking to others to convey information effectively, and communicating effectively in writing as appropriate for the needs of the audience.
- Reading comprehension - Understanding written sentences and paragraphs in work-related contexts and documents.
- Social perceptiveness - Being aware of others' reactions and understanding why they react as they do.
Qualifications
- Bachelor’s degree (Master’s degree preferred).
- Outstanding writing, editing, and verbal communication skills.
- Outstanding organizational and executive functioning skills.
- Alignment with Quaker values and the ability to represent them authentically in communications.
- Demonstrated ability to develop strategic messaging and storytelling across various channels.
- Strong understanding of digital marketing, analytics, web content management systems, and social media platforms.
- Excellent interpersonal skills.
- Ability to manage multiple priorities in a fast-paced, mission-driven environment.
- High level of integrity, confidentiality, and professionalism.
- Willingness to lead, take charge, and offer opinions and direction.
- Willingness to continue professional development.
- Desire to work with school-age children & their teachers/administrators.
- Marketing experience, preferably in the education sector or a similar nonprofit/mission-driven organization.
- Proven track record of developing and executing marketing strategies that drive enrollment and increase brand awareness.
- Experience managing marketing teams, budgets, and external vendors (e.g., graphic designers, web developers).
Physical Requirements
- Ability to stand and/or sit for extended periods of time
- Ability to speak clearly for understanding
- Ability to see clearly at short range
